
Overview
Sound Physicians needed to modernize its data architecture and reporting stack to keep pace with evolving business needs. Years of accumulated technical debt and an outdated reporting platform were limiting what the organization could do with its data.
MenasaBD secured the opportunity through its North American network, supported the sales process through close, and remained involved with both sides through delivery.
The Challenge
The existing SSRS reporting stack was outdated and limited in capability. Report load times were excessive, visuals offered little customization, and large datasets created performance bottlenecks that discouraged usage.
The data model itself carried significant technical debt: fragmented reports, a data warehouse without a proper abstraction model, and no semantic layer, which forced users to query raw tables directly.
The Solution
MenasaBD led the commercial introduction and remained in step with the engagement through delivery, keeping expectations aligned on both sides.
Our partner Ascend Analytics began with a thorough data audit that surfaced redundant reports, structural gaps, and the absence of a semantic layer. The team then restructured the data warehouse around a star schema, centralized and optimized data transformations, established a semantic layer and self-service data mart, and migrated the SSRS report estate to Power BI with redesigned visuals and modernized SQL.
The Impact
The engagement produced measurable results:
- Approximately 15% improvement in insight generation and analysis
- 100% reduction in technical debt from SSRS development
- Reduced resource costs and improved operational efficiency
- Significantly faster insights through simplified underlying data
- Lower total cost of ownership across the analytics stack
Sound Physicians now operates on a modern analytics foundation that supports self-service and advanced visualization capabilities.




